July 2025 – Present

VRL Technology
Head of Information Technology Department
Miami, Florida – US

Founder and IT Director of VRL Technology, a technology company responsible for the conception, architecture, and development of Promotz, a proprietary digital platform focused on monetization, engagement, and premium experiences for creators, artists, brands, and communities.

Led the end-to-end strategy of the platform, including system architecture, backend and frontend development, cloud infrastructure, security, scalability, and product innovation. VRL Technology delivers a full-stack solution combining exclusive content, subscriptions, live streaming, legal promotional campaigns, digital raffles, auctions, and affiliate networks, all operating within a compliant, traceable, and scalable ecosystem.

Responsible for aligning technology, business strategy, and legal frameworks, ensuring high availability, performance under traffic spikes, data integrity, and a seamless user experience. Actively involved in architectural decisions, DevOps, cloud cost optimization, and the evolution of the product roadmap.

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January 2019 – June 2021

Akira Beauty International
IT Director, eCommerce
San Francisco, CA – US

Akira Beauty is an international luxury beauty retailer with its digital team based in California. The business builds on 30+ years of experience through a long-established beauty trading company, supported by a global buying team developed over ~16 years. Buyers are based in key fashion capitals—including Paris, Rome, London, New York, Tokyo, Seoul, Singapore, and Taipei—curating authentic luxury products for a premium global customer experience.

Owned end-to-end eCommerce technology strategy and execution—architecture, platform foundation, integrations, and operational excellence—aligned to business growth targets.

Launched and scaled the digital channel to multi-million revenue in the first year; increased new users by 423% and mobile revenue by 272% by early year two.

Built and operated custom back-office services (“Akira Beauty Core”) to automate reporting, analytics, inventory synchronization, shipping/tracking workflows, and discrepancy resolution—reducing manual effort and minimizing over/under-selling risk.

Delivered operational dashboards for products, inventory, API sync health, customer feedback, and campaign performance; implemented audit-ready order and customer activity logging.

Led team management responsibilities including hiring, onboarding, coaching, and establishing development processes, best practices, and delivery standards.

Defined multi-channel digital roadmap (web, mobile, email, and social touchpoints) with a focus on customer experience, scalability, and maintainability.

Planned platform evolution and migration initiatives (including headless and enterprise commerce considerations) to support long-term growth.

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August 2017 – March 2018

ZapRates
Chief Technology Officer
Miami/Boston – US

ZapRates is a fintech lead-generation platform that helps consumers compare and find competitive loan rates. The company leverages modern technology and performance marketing capabilities to connect customers with lending offers.

Defined the technical vision and built the core platform from the ground up, establishing architecture, engineering standards, and delivery practices.

Designed and delivered both customer-facing and internal back-office applications, enabling efficient operations and faster iteration cycles.

Implemented dynamic, responsive user flows and wizards to improve lead capture quality and conversion across multiple loan products.

Built reporting and analytics dashboards with interactive visualizations to support business decision-making and campaign optimization.

Designed and implemented a scalable tracking and routing system integrating with 200+ lenders, improving attribution and operational reliability.

Developed and maintained data architecture using Azure SQL and Cosmos DB; implemented caching and performance improvements where needed.

Owned production problem-solving: performed root-cause analysis, diagnostics, and permanent fixes for complex issues across the stack.

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January 2011 – December 2014

Intradata Solutions – VPS Virtual Bank
Sr. Full-Stack Software Developer & Artwork
Miami, Florida – US

Intradata is a software provider specializing in the design and development of modern solutions for government agencies, financial institutions, and mobile payment providers. The platform is used by banks and money service businesses (MSBs) across 30+ countries, supporting enterprise-grade, regulated financial workflows.

Modernized customer-facing banking portals and internal back-office systems, elevating UI/UX quality and usability across critical workflows.

Delivered features across all layers of the stack—from database and services to front-end interfaces—supporting complex, regulated financial use cases.

Contributed to modernization initiatives including migration from WebForms to ASP.NET MVC and broader platform re-architecture efforts.

Implemented responsive design standards and improved user experience consistency across products and modules.

Designed and optimized SQL data models and access layers to support secure, auditable transaction processing and reporting requirements.

Supported teams with visual design concepts and high-quality presentations for product and stakeholder alignment.

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January 2007 – January 2011

Vitale Advertising
Full-Stack Web Development & Art Direction
Miami, Florida – US

Vitale Advertising is a bi-lateral marketing and advertising firm specializing in U.S.–Brazil market campaigns. The agency has delivered campaigns and growth initiatives for organizations including TAM Airlines, Universal Studios Orlando, the Brazilian American Chamber of Commerce of Florida, and other Brazilian-focused brands in the U.S.

Delivered end-to-end web solutions—from discovery and prototyping to implementation, launch, and maintenance—across multiple client engagements.

Built promotional systems and campaign microsites from scratch, balancing tight timelines with strong quality and performance standards.

Produced digital creative assets (web ads, presentations, and brand collateral) aligned to campaign goals and client brand guidelines.

Supported cross-functional execution using modern front-end and integration patterns for interactive marketing experiences.

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