Background / 1999—Present

I design and lead the systems behind ambitious digital products—where technology, business, and experience move as one.

VRL Technology

Solutions Architect

Miami, Florida – US

João Pessoa, Paraíba – BR

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Software-product company building AI-backed editorial intelligence and creator-commerce platforms. As Solutions Architect and lead engineer, architected and developed Promotz.com and AI News Machine: multi-tenant storefronts, creator dashboards, payments, contextual AI chat, trend analysis, explainable rankings, distributed jobs, and publishing workflows.

  • Architected and led the development of multi-tenant platforms, including Promotz.com and AI News Machine, using Next.js, React, TypeScript, Node.js, MedusaJS v2, PostgreSQL, MongoDB, Redis, and event-driven architecture across customer storefronts, creator dashboards, and backend systems.
  • Designed cloud infrastructure and scaling architectures using AWS EC2, ECS/Fargate, Aurora PostgreSQL, RDS Proxy, S3, SQS, Lambda, and API Gateway; Cloudflare WAF/DDoS Protection, API Shield, and Bot Management; and Docker, Dokploy, and CI/CD tooling.
  • Led platform strategy across subscriptions, live streaming, promotional campaigns, digital raffles, auctions, and affiliate networks, coordinating architecture, security, scalability, and compliance.
  • Directed applied-AI work spanning LLM and multi-agent workflows, retrieval over vector search, personalization concepts, model evaluation, human review, and production guardrails.
  • Used Cursor, OpenAI Codex, Claude, Gemini, and GitHub Copilot in an AI-assisted engineering workflow, with automated review and testing and attention to Core Web Vitals, technical SEO, and accessibility.

Promotz — Creator-Economy Commerce Platform

Solutions Architect & Lead Engineer

Promotz.com is a creator-commerce platform built with MedusaJS v2, Next.js, React, PostgreSQL, and AWS S3 for auditable prize draws, recurring memberships, affiliate storefronts, commissions, payouts, digital products, and secure media delivery.

  • Built Promotz.com from the ground up, using MedusaJS v2, Next.js, React, PostgreSQL, and AWS S3 to deliver auditable prize draws, recurring memberships, affiliate storefronts, commissions, payouts, digital products, and secure media delivery.
  • Engineered payment processing and transaction workflows integrating Asaas, PagStar, and ONZ for PIX, credit cards, subscriptions, split payments, and webhook reconciliation. Implemented Redis Lua admission controls and PostgreSQL reservations for concurrent ticket allocation.
  • Developed a contextual AI chatbot for Promotz.com and WhatsApp, using OpenAI GPT models, retrieval-augmented generation (RAG), OpenAI embeddings, PostgreSQL/pgvector semantic search, and Twilio APIs for FAQ retrieval and human support handoff.
  • Architecting and developing Promotz AI Chat V2 using Python, FastAPI, and LangChain, with LangGraph workflow design for intent routing, conversational state, knowledge retrieval, authorized commerce tools, and human escalation. Applying Model Context Protocol (MCP) tooling to support development and integration workflows.
  • Architected a shared data platform spanning three applications, 35 custom domain modules, and 16 scheduled pipelines, using bounded contexts, cross-module links, and workflow orchestration to let revenue engines evolve independently.
  • Set platform engineering standards around workflow-based mutations, idempotency, architecture decisions, layered testing, and machine-readable subsystem documentation.
  • Replaced a serialized reservation lock that measured about 20 purchases per minute on one hot raffle with an atomic Redis Lua capacity gate backed by PostgreSQL reservations. Designed a staged validation target of 1K, 10K, 40K, and 80K purchases per minute with zero oversell and duplicate-allocation gates; the 80K figure is a target, not measured production throughput.
  • Designed queue-based payment capture, ticket issuance, notifications, and analytics with retries, dead-letter handling, and worker scaling. The sub-100 ms webhook acknowledgment, sub-2-second p95 checkout, and approximately 133,000 ticket allocations per second are architecture targets.
  • Designed a write-heavy data tier with proxy pooling, reporting replicas, partitioned allocation tables, batch claims using SKIP LOCKED, and unique indexes as correctness backstops.
  • Designed provider-event idempotency to prevent duplicate, replayed, or out-of-order payment webhooks from granting entitlements or counting revenue twice.
  • Designed an immutable earnings ledger with point-in-time commission snapshots, a five-level commission hierarchy, tiered settlement windows, split settlement, and an audited payout workflow.
  • Designed reconciliation for missed or delayed payment events, stale-provider polling, refunds and chargebacks, and a bounded 0.5% overflow buffer for late PIX confirmations.
  • Designed event-driven revenue aggregation with deduplication and reconciliation across product, currency, partner, sales channel, geography, membership tier, and cohort.
  • Developed progressive volume pricing and tier-gated media flows with signed playback access and browser-direct resumable uploads.
  • Designed layered protections for payments and access, including tax-ID checks, purchase-limit checkpoints, idempotency keys, bot controls, masked payout data, and role-scoped, organization-scoped access.
  • Modernized the commerce core from Medusa v1 to v2 and adopted module-based architecture and a new query graph; planned consolidation around an in-VPC, proxy-pooled database tier.
  • Built an AI-assisted engineering practice around versioned agent capabilities, tool integrations, and more than 50 architecture documents used as development context.

AI News Machine — Social & News Intelligence Platform

Solutions Architect & Lead Engineer

AI News Machine is an editorial intelligence platform that analyzes social media, news, RSS, and search trends for content recommendations and editorial rankings, with AI-assisted generation and publishing workflows.

  • Built AI News Machine, an editorial intelligence platform using Next.js, React, TypeScript, Node.js, PostgreSQL/pgvector, Prisma, Redis/BullMQ, and AWS S3 to analyze social media, news, RSS, and search trends for content recommendations and editorial rankings.
  • Designed vendor-agnostic ingestion pipelines using Node.js, TypeScript, Apify, Playwright, RSS/Atom, and Google BigQuery/Google Trends, with incremental collection, adaptive scheduling, deduplication, engagement tracking, and automated cost controls.
  • Engineered AI-driven content analysis and explainable ranking using OpenAI GPT text/vision models, embeddings, PostgreSQL/pgvector, and semantic similarity. Developed versioned 0–100 trend scoring based on engagement, velocity, freshness, coverage, and source authority, with editorial overrides.
  • Developed AI-assisted content generation and publishing workflows using OpenAI models, Node.js, TypeScript, and Meta Graph APIs, including editorial rewriting, duplicate detection, and scheduled Instagram Feed, Reels, and Stories publishing with OAuth, token refresh, and human approval.
  • Engineered 20+ distributed background job queues using Node.js, TypeScript, and Redis/BullMQ, with concurrency controls, retries, cancellation, and centralized scheduling. Implemented Next.js/React operational dashboards, RBAC, audit logging, and automated Vitest testing.
  • Designed versioned trend-scoring algorithms with persisted component scores, source-relative baselines, freshness decay, coverage, authority, and editorial overrides.
  • Separated Apify, Playwright, RSS, and BigQuery collection behind normalized provider contracts so ranking and publishing logic can work across sources.
  • Reduced collection waste with incremental scraping, activity-aware schedules, spend tracking, and budget-based pipeline controls.
  • Built story clusters from extracted entities and source coverage, recording first publication and detection, timelines, and editor-controlled merges. The inspected live clustering path does not pass embeddings into the cluster helper.
  • Added multi-variant editorial rewrites and recommendation workflows with scheduled publishing, OAuth token refresh, and post-publication insights.
  • Added idempotent job handling, backoff, a central scheduler, and operational views for job control, source health, and collection costs.
  • Implemented role and profile access controls, invitation-based onboarding, AES-256-GCM encryption for social credentials, signed webhooks, audit logging, and human approval for external publishing.
  • Kept scoring, archival-policy, and scheduling logic in testable packages with deterministic Vitest coverage independent of live provider calls.
Capabilities

Leadership & product

  • Solutions Architecture
  • Applied AI
  • Creator Commerce
  • Editorial Intelligence
  • Multi-Tenant Platforms
  • Payments
  • E-commerce
  • Technology & Product Leadership
  • Applied Research & Innovation
  • Lottery Systems
  • SaaS
  • Agile
  • Platforms
  • High-Scale Systems
  • SEO

Frontend

  • Next.js
  • React
  • TypeScript
  • SSR
  • JavaScript
  • Tailwind
  • SCSS

Backend

  • Node.js
  • MedusaJS v2
  • Python
  • FastAPI
  • Prisma
  • Redis/BullMQ
  • Event-Driven Architecture
  • Express.js
  • TypeORM
  • Microservices
  • BullMQ

Cloud & infrastructure

  • AWS EC2
  • AWS ECS/Fargate
  • AWS Aurora PostgreSQL
  • AWS RDS Proxy
  • AWS S3
  • AWS SQS
  • AWS Lambda
  • AWS API Gateway
  • PostgreSQL
  • pgvector
  • MongoDB
  • Redis
  • Cloudflare
  • Docker
  • Dokploy
  • DevOps
  • AWS
  • AWS SNS

AI & automation

  • Applied AI Research
  • LLM
  • AI Agents
  • Agentic Workflows
  • RAG
  • Vector Search
  • LangChain
  • LangGraph
  • Model Evaluation
  • AI Governance
  • ChatGPT
  • OpenAI Codex
  • Claude
  • Gemini
  • Cursor
  • GitHub Copilot
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CarParts.com

Solutions Architect | Team Lead

Los Angeles, CA – US

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NASDAQ-listed aftermarket auto-parts eCommerce company with a catalog of approximately 1.2 million SKUs, including 58,000 private-label products. Led storefront and commerce architecture, modernizing independently deployable micro-frontends and distributed fulfillment systems while improving performance, product discovery, and technical SEO.

  • Led eCommerce architecture and technical leadership for a 1.2M-SKU catalog, including 58,000 private-label products, aligning engineering, business objectives, and product roadmaps while mentoring developers.
  • Modernized storefront architecture with independently deployable Next.js, React, and TypeScript micro-frontends using PNPM workspaces, NestJS APIs, REST services, and AWS API Gateway.
  • Engineered distributed commerce and fulfillment systems using Kafka, AWS ECS/Fargate, Lambda, SQS, and S3, integrating MongoDB, MySQL, and DocumentDB with CI/CD pipelines through GitHub, GitLab, and Jenkins.
  • Optimized storefront performance and technical SEO through SSR, Akamai edge caching, Core Web Vitals, and Elasticsearch, integrating Strapi CMS, Bloomreach, and Optimizely for content and product discovery.
  • Improved engineering productivity and software quality using GitHub Copilot for AI-assisted development, code reviews, debugging, and automated unit testing.
  • Coordinated cross-functional delivery with product, engineering, and business stakeholders, connecting technical roadmaps to revenue and discoverability goals.
  • Organized independently deployable storefront surfaces so teams could release on separate schedules, and shaped service boundaries to improve fault isolation across commerce, catalog, and fulfillment.
  • Focused SSR and Akamai edge-caching work on high-traffic category and product pages; connected Optimizely experiments and Bloomreach content to Google Tag Manager instrumentation.
  • Applied Agile/Jira delivery practices and mentored engineers while managing GitHub, GitLab, and Jenkins release workflows.
Capabilities

Leadership & product

  • Solutions Architecture
  • Team Leadership
  • E-commerce
  • Micro-Frontends
  • Technical SEO
  • Product Discovery
  • Agile
  • Jira
  • SEO

Frontend

  • Next.js
  • React
  • TypeScript
  • SSR
  • PNPM Workspaces
  • Optimizely
  • Micro Frontends (MFE)
  • JavaScript
  • Tailwind
  • SCSS
  • Google Tag Manager (GTM)
  • PNPM

Backend

  • NestJS
  • REST APIs
  • Event-Driven Architecture
  • Bloomreach CMS
  • Strapi
  • Node.js
  • Express.js
  • TypeORM
  • Microservices

Cloud & infrastructure

  • AWS API Gateway
  • AWS ECS/Fargate
  • AWS Lambda
  • AWS SQS
  • AWS S3
  • Kafka
  • MongoDB
  • MySQL
  • DocumentDB
  • Akamai
  • Elasticsearch
  • GitHub
  • GitLab
  • Jenkins
  • GIT
  • AWS
Next work

Akira Beauty International

IT Director, eCommerce

San Francisco, CA – US

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International luxury beauty retailer with a California-based digital team and 30 years of industry experience. As IT Director of eCommerce, launched a digital channel to multimillion-dollar first-year revenue, with 423% new-user growth and 272% mobile-revenue growth by early year two; built a proprietary ERP and led the move from Shopify to headless Magento Commerce Cloud.

  • Launched and scaled a luxury beauty eCommerce platform to multimillion-dollar first-year revenue, achieving 423% new-user growth and 272% mobile-revenue growth by early year two.
  • Architected and developed Akira Beauty Core, a proprietary ERP solution using Next.js, React, Node.js, Express, and MongoDB, integrating Shopify and warehouse APIs for inventory, shipping, sales reporting, and automated stock reconciliation.
  • Led technology strategy, engineering teams, and platform modernization, migrating Shopify to headless Magento Commerce Cloud with PWA Studio, GraphQL, Elasticsearch, and API-driven integrations.
  • Owned the eCommerce architecture and API integration work from the initial platform build through ongoing operation against business growth targets.
  • Replaced manual inventory discrepancy resolution with automated reconciliation between the storefront and warehouse to reduce over- and under-selling.
  • Built Recharts dashboards for products, inventory, synchronization health, customer feedback, and campaigns, with customer and order activity logs for traceability.
  • Created an Order API integration for finance reporting and automated coupon-code generation with trackable delivery emails.
  • Hired, trained, and managed the technology team, setting roadmaps, development processes, and engineering practices across web, mobile, email, and social initiatives.
Capabilities

Leadership & product

  • Technology Strategy
  • Engineering Leadership
  • E-commerce
  • Shopify
  • Magento Commerce Cloud
  • ERP Integration
  • SEO
  • Agile
  • Azure Boards

Frontend

  • Next.js
  • React
  • PWA Studio
  • SSR
  • TypeScript
  • JavaScript
  • Recharts
  • SCSS
  • Bootstrap
  • HTML5
  • NPM
  • Yarn

Backend

  • Node.js
  • Express
  • GraphQL
  • Shopify API
  • Warehouse API
  • Express.js
  • Mongoose
  • Microservices

Cloud & infrastructure

  • MongoDB
  • Elasticsearch
  • GitHub
  • GIT
  • Heroku
  • MariaDB
Next work

NetApp

Senior Front-End Engineer | Team Lead

Sunnyvale, CA – US

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Fortune 500 enterprise technology company headquartered in Sunnyvale, California. Led SaaS Backup UI architecture and modernization, redesigning the application and migrating AngularJS to Angular 6 with TypeScript, reusable components, and responsive Material Design without interrupting releases; added reporting dashboards and security and compliance interfaces.

  • Led SaaS Backup platform UI architecture and modernization, redesigning the application and migrating AngularJS to Angular 6 with TypeScript, reusable components, and responsive Material Design without interrupting releases.
  • Improved software quality and analytics capabilities through Jasmine/Protractor automated testing, Google Charts reporting dashboards, and customer-facing Trust Center security and compliance interfaces.
  • Partnered with product and design on reusable UI patterns and produced mockups and reporting layouts for the SaaS Backup redesign.
  • Delivered the new SaaS Backup interface within three months and migrated incrementally through a hybrid AngularJS/Angular 6 application.
  • Improved responsive layouts with Bootstrap and SCSS, added regression coverage for migrated modules, and built Angular pages for the customer-facing Trust Center.
Capabilities

Leadership & product

  • Team Leadership
  • SaaS
  • UI Architecture
  • Responsive Design
  • Automated Testing
  • UI/UX
  • Agile
  • Jira

Frontend

  • AngularJS
  • Angular 6
  • TypeScript
  • Material Design
  • Google Charts
  • Jasmine
  • Protractor
  • SPA
  • JavaScript
  • SCSS
  • Bootstrap
  • HTML5
  • NPM

Backend

  • Node.js
  • Express.js
  • Mongoose
  • Microservices

Cloud & infrastructure

  • MongoDB
  • AWS
Next work

ZapRates

Senior Full-Stack Engineer

Miami/Boston – US

Fintech lead-generation platform helping consumers compare and find competitive loan rates. As Senior Full-Stack Engineer, architected lending applications with configurable loan questionnaires, automated lead routing and attribution across 200+ lenders, and data-driven reporting and administration platforms.

  • Architected and developed fintech lending applications using ASP.NET Core, C#, Vue.js, Dapper, and REST APIs, delivering configurable loan questionnaires, automated lead routing, and attribution across 200+ lenders.
  • Built data-driven reporting and administration platforms using Azure SQL, Cosmos DB, Redis, Azure Blob Storage, Kendo UI/MVVM, and D3.js, while establishing Scrum practices and improving production diagnostics and technical SEO.
  • Built the customer-facing website and back-office administration platform from the ground up in an n-tier architecture, establishing engineering standards and Scrum delivery practices.
  • Developed Vue.js single-page wizards that let lenders configure question flows for each loan product, and built tracking for routing and attribution across more than 200 lenders.
  • Designed the Azure SQL and Cosmos DB data layer with Redis caching and Azure Blob Storage for the lead-generation platform.
  • Investigated production issues across the stack, improving diagnostics and applying TFS/Git source control and Telerik Test Studio automation.
Capabilities

Leadership & product

  • Fintech
  • Lead Generation
  • Full-Stack Engineering
  • Scrum
  • Technical SEO
  • CTO
  • UI/UX
  • SEO

Frontend

  • Vue.js
  • Kendo UI
  • Kendo MVVM
  • D3.js
  • JavaScript
  • TypeScript
  • CSS3
  • LESS
  • Bootstrap
  • HTML5
  • Webpack
  • Telerik Test Studio

Backend

  • ASP.NET Core
  • C#
  • Dapper
  • REST APIs
  • N-Tier Architecture
  • LINQ
  • Dapper ORM

Cloud & infrastructure

  • Azure SQL
  • Cosmos DB
  • Redis
  • Azure Blob Storage
  • Azure DevOps
  • Cloudflare
  • TFS
  • GIT
  • T-SQL
  • Redis Cache
Next work

FlexOffers.com, Inc

Senior Full-Stack Engineer | Team Lead

Miami, Florida – US

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Leading U.S. affiliate marketing network connecting advertisers and publishers across 12,000+ programs. Led modernization of the publisher platform from ASP.NET WebForms to MVC 4/Web API, building scalable backend services and publisher dashboards for onboarding, reporting, search, and administration.

  • Led modernization of an enterprise affiliate marketing platform supporting 12,000+ advertiser programs, migrating ASP.NET WebForms to MVC 4/Web API using C#, JavaScript, TypeScript, and REST architecture.
  • Developed scalable backend services and publisher dashboards using Redis caching, SQL Server/T-SQL, Dapper, MongoDB, and Kendo UI, delivering onboarding, reporting, search, and administrative workflows.
  • Led the next-generation publisher platform as head developer, managing the full cycle from requirements and prototypes through testing, release, and maintenance.
  • Redesigned responsive publisher interfaces with Bootstrap, AngularJS, Angular 4, Webpack, LESS, and HTML5.
  • Used Redis in-memory caching to reduce database load on publisher screens and combined Kendo MVVM with JavaScript and TypeScript for reporting dashboards.
  • Developed an internal publisher-onboarding wizard and search experiences over REST services, with data access built on ADO.NET, LINQ, and MongoDB/Mongoose.
Capabilities

Leadership & product

  • Team Leadership
  • Affiliate Marketing
  • Publisher Platforms
  • Platform Modernization
  • UI/UX
  • Scrum

Frontend

  • JavaScript
  • TypeScript
  • Kendo UI
  • Kendo MVVM
  • AngularJS
  • Angular 4
  • CSS3
  • LESS
  • Bootstrap
  • jQuery
  • AJAX
  • HTML5
  • Telerik Test Studio
  • NPM

Backend

  • ASP.NET WebForms
  • ASP.NET MVC 4
  • Web API
  • C#
  • REST APIs
  • Dapper
  • N-Tier Architecture
  • ADO.NET
  • LINQ
  • REST
  • WebForms
  • Dapper ORM
  • Node.js
  • Express.js
  • Mongoose
  • xUnit

Cloud & infrastructure

  • SQL Server
  • T-SQL
  • MongoDB
  • Redis
  • TFS
  • GIT
  • MS SQL 2016
  • Redis Cache
Next work

Intradata Solutions – VPS Virtual Bank

Senior Full-Stack Software Developer

Miami, Florida – US

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Software provider to government agencies and financial institutions, with a banking platform used in more than 30 countries. Modernized secure customer portals, transaction processing, and back-office systems for banks and money-service businesses using full-stack, multi-tier .NET architecture.

  • Modernized enterprise banking and financial platforms serving financial institutions and money-service businesses across 30+ countries, developing secure customer portals, transaction processing, and back-office systems.
  • Engineered full-stack banking applications using C#, ASP.NET WebForms/MVC 4, REST/Web API, SQL Server, T-SQL, Dapper, ADO.NET, LINQ, JavaScript, jQuery, and Infragistics within multi-tier architectures.
  • Improved UI/UX across customer portals and back-office systems, delivering features across the database, service, and interface layers of multiple banking platforms.
  • Contributed to migration from ASP.NET WebForms to MVC 4 and designed data models and access patterns for secure, auditable transaction processing and reporting.
  • Built administrative interfaces with Infragistics, jQuery, AJAX, and REST services, adding responsive layouts with Bootstrap and CSS/LESS.
  • Created web design concepts and visual presentations for stakeholders while delivering within Agile practices using TFS/Git.
Capabilities

Leadership & product

  • Banking
  • Financial Platforms
  • Full-Stack Engineering
  • Multi-Tier Architecture
  • UI/UX
  • Agile

Frontend

  • JavaScript
  • jQuery
  • Infragistics
  • Infragistics UI
  • AJAX
  • Linq.js
  • CSS3
  • LESS
  • Bootstrap
  • HTML5

Backend

  • C#
  • ASP.NET WebForms
  • ASP.NET MVC 4
  • REST/Web API
  • Dapper
  • ADO.NET
  • LINQ
  • N-Tier Architecture
  • REST
  • WebForms
  • Dapper ORM
  • Visual Basic

Cloud & infrastructure

  • SQL Server
  • T-SQL
  • TFS
  • GIT
  • MS SQL
Next work

Promotz

Full-Stack Web Development

Miami, Florida – US

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Promotz is a marketplace platform for online promotions designed to keep communities connected through interactive campaigns and engagement experiences, supported by operational tooling for creators and organizers.

  • Founded and built the product end to end as a concurrent venture alongside a full-time senior engineering role, owning architecture, development, hosting, and ongoing iteration across web applications, APIs, and back-office tooling.
  • Developed core back-end services and REST APIs on ASP.NET MVC 5, C#, LINQ, and Dapper ORM in an n-tier architecture, alongside customer-facing experiences and administrative workflows.
  • Designed relational data models in Microsoft SQL Server and T-SQL to support transactional promotion records, participant tracking, and scalable feature expansion.
  • Built single-page interfaces using the Kendo UI MVVM pattern with jQuery and AJAX, later migrating the front end to React and Next.js backed by a Node.js/Express and MongoDB service layer.
  • Ran the full product lifecycle solo — roadmap, delivery, deployment on Azure DevOps, and iteration — validating the marketplace model that later informed the modern Promotz platform.
Capabilities

Leadership & product

  • Founder
  • E-commerce
  • UI/UX

Frontend

  • SPA
  • React
  • Next.js
  • JavaScript
  • TypeScript
  • Kendo UI
  • Kendo MVVM
  • jQuery
  • AJAX
  • Linq.js
  • CSS3
  • SCSS
  • Bootstrap
  • HTML5
  • NPM

Backend

  • N-Tier Architecture
  • Node.js
  • Express.js
  • Mongoose
  • Microservices
  • ASP.NET MVC 5
  • C#
  • LINQ
  • REST
  • Dapper ORM

Cloud & infrastructure

  • Azure DevOps
  • GIT
  • MongoDB
  • MS SQL
  • T-SQL
Next work

Vitale Advertising

Full-Stack Web Development & Art Direction

Miami, Florida – US

Vitale Advertising is a bi-lateral marketing and advertising firm specializing in U.S.–Brazil market campaigns. The agency has delivered campaigns and growth initiatives for organizations including TAM Airlines, Universal Studios Orlando, DirecTV, Dish Network, the Brazilian American Chamber of Commerce of Florida, and other Brazilian-focused brands in the U.S.

  • Served as the agency's sole developer, architecting and building promotional systems and campaign microsites from scratch for U.S.–Brazil accounts including TAM Airlines, Universal Studios Orlando, DirecTV, Dish Network and the Brazilian-American Chamber of Commerce of Florida.
  • Owned the full delivery lifecycle — requirements definition, prototyping, design, interface implementation, coding, testing, and maintenance — across concurrent client engagements as a core member of every project.
  • Built interactive campaign experiences with JavaScript, jQuery, AJAX, and REST integrations backed by Microsoft WebForms services over SQL Server and T-SQL.
  • Produced rich media and motion work in Adobe Flash and ActionScript, with responsive layouts in CSS3/LESS and HTML5 for cross-device campaign delivery.
  • Delivered art direction across publications, artwork, and web advertising for the agency's U.S. and Latin American accounts, prototyping in Adobe Photoshop and producing layouts in Adobe InDesign.
Capabilities

Leadership & product

  • Art Direction
  • UI/UX
  • Adobe Photoshop
  • Adobe InDesign

Frontend

  • ActionScript
  • Adobe Flash
  • JavaScript
  • jQuery
  • AJAX
  • CSS3
  • LESS
  • HTML5

Backend

  • WebForms
  • REST

Cloud & infrastructure

  • MS SQL
  • T-SQL
  • Microsoft Access
Next work

Seven Magazine

Art Direction and Web Development

Rio de Janeiro, RJ – Brazil

Seven Magazine was a lifestyle and culture publication supported by premium advertisers and sponsorships. Key advertisers included brands such as Nokia, TIM, BMW, Ballantine’s Scotch Whisky, Amsterdam Sauer, Itaipava Beer, Tele Cine, UniverCidade, Wise Up Idioms, Stilo Asia, and Duloren.

  • Co-founded the publication and led art direction and web development, combining editorial design, sponsor visibility, and interactive digital experiences.
  • Directed the visual identity across covers, editorial spreads, outdoor advertising, and campaign artwork for premium sponsors including Nokia, TIM, BMW, Ballantine's, Amsterdam Sauer, Itaipava, and Telecine.
  • Built and maintained the companion website with interactive media in Adobe Flash and ActionScript alongside JavaScript, jQuery, and AJAX.
  • Produced print-ready layouts in Adobe InDesign with photo direction and retouching in Adobe Photoshop, managing production from concept through press.
Capabilities

Leadership & product

  • Art Direction
  • UI/UX
  • Adobe Photoshop
  • Adobe InDesign

Frontend

  • ActionScript
  • Adobe Flash
  • JavaScript
  • jQuery
  • AJAX
  • CSS3
  • HTML5
Beyond the timeline

Architecture with a product mind.

Over 15 years across enterprise software, e-commerce, advertising, and digital products—combining technical depth with art direction and business leadership.

01

Professional focus

Solution architecture, team leadership, high-scale platforms, complex data, performance, and customer-centered product delivery.

02

Creative range

UI/UX, art direction, e-commerce, experimentation, storytelling, and the systems that make digital brands coherent.

03

Working style

Collaborative, hands-on, bilingual in English and Portuguese, and comfortable moving from executive strategy to implementation detail.

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